How to Create a Winning Culture in Your Screen-Printing Business
QUICK QUESTION: How many books, articles, or videos have you gone through that talked about the importance of building a “strong company culture?” If you are like most business folks, that could be a...
View ArticleClik here to view.
“Magic” Marketing for Screen Printing Shops
MANY SCREEN PRINTERS typically think about marketing as something that makes them uncomfortable, and this is for a good reason! A quick search of marketing plans online will produce a dizzying array of...
View ArticleEscaping Price-Driven Competition, Part 2: Defining Value Beyond the Norms of...
IN THE HYPER-COMPETITIVE MARKET, the common belief to standing out is about promoting superior quality, great service, and competitive pricing. Is this still a viable strategy today? When every...
View Article8 Marketing Mistakes Not to Make When Promoting Your Screen Printing Services...
KNOWING WHAT TO DO and what not to do when it comes to social media can be tricky. Even with the best of intentions, learning from the experts and following all the latest tips on how to make your...
View ArticleClik here to view.
Livin’ the High Life
OK, I’LL ADMIT IT: There’s some pretty cool perks that come along with being an editor in this industry. Over the years, I’ve been fortunate enough to visit apparel mills, ink factories, hundreds of...
View ArticleClik here to view.
Functional and Industrial Printing is EVERYWHERE!
THE WORLD OF FUNCTIONAL and industrial (F&I) printing is hiding around us in plain sight. Since first appearing in the 1940’s, F&I has managed to avoid the U.S. and Canadian governments, who...
View ArticleClik here to view.
High-Density Inks Help Specialty Printing Take Center Stage
CALL ME OLD SCHOOL — printing special effects basics still are the same. I’ve been in the industry for more than 46 years now. We call it garment decorating now, but when I started it was just plain...
View ArticleClik here to view.
Screen Printing for Texture and Depth
IN THE EVER-EVOLVING landscape of garment decoration, one technique that continues to captivate both designers and consumers alike is puff ink printing. This innovative method adds texture and...
View ArticleScreen Printers Share Their Most Famous Person or Job Ever Printed For
QUESTION: Who’s the most famous person or job you’ve ever printed for? “Lots of concert tours come through our shop, but rarely do you work with the actual artist. Mostly you receive artwork from one...
View ArticleClik here to view.
Designing a Rock ’n’ Roll Shirt the Old Way
IN 1976, I WAS WORKING as a graphic designer for the ABC Corp. (TV and radio) and was asked to design the button that would be given away at the Wings concert when they played Madison Square Garden....
View Article
